As Corporate Social Responsibility (CSR) has evolved over the past few decades, the focus has evolved from philanthropic activities to integrating the interests of the business with the communities in which it operates. The Jai Balaji Group believes that through socially, environmentally, and ethically responsible conduct in its operations, the company is able to generate value and long-term sustainability for itself while contributing to the wellbeing of society at large.
As part of its commitment to social inclusion and equitable development of rural communities, the Group conducts frequent distribution drives, such as food distributions during local events and clothing distributions during festivals, as well as regular interaction with rural residents. By distributing artificial limbs, holding blood donation and eye camps, and constructing better water supply and drainage systems, we aim to alleviate and improve the quality of life of the backward sections. Our services go beyond providing necessities, as we provide educational grants as well as medical grants. In addition to sustainable livelihoods, the initiatives include health, education, and the environment.
The Group is also responsible for evaluating on a periodic basis any environmental issues related to its manufacturing facilities. Resources are carefully reduced, reused, recycled and reclaimed by the Group. To further fulfill our vision, we have also been engaged in numerous purposeful CSR activities.
CHILDRENs DAY 2019: The Group celebrated Children's Day at Nav Sagarbhabga Primary School on 14th November 2019 and distributed gifts to schoolchildren. In addition, the school has tank water facilities and computers as a part of its sustainability program.
THE PANDEMIC: In the aftermath of the COVID-19 pandemic, the group made donations to the West Bengal State Emergency Relief Fund in response to the prevailing crisis in West Bengal. During the lockdown, the Group also distributed food to Nabadiganta Villagers. The Jai Balaji Group also distributed hand sanitisers and masks to employees in an effort to prevent the expansion of COVID-19.
JBG TRAIL RUN: Our first urban trail run, the JBG Kolkata Trail Run by Sportiz, was launched 6 years ago on 12th January 2015, with the intent of creating awareness about physical fitness and its benefits for all of us as well as sports recreation for our employees. The JBG Kolkata Trail Run was held virtually this year as a result of the prevailing conditions, allowing participants to run when and where they want between 10th January 2021 and 16th January 2021 according to their preference and convenience.
JBG Eye Checkup Camp: A free-of-charge eyecare, microsurgery, and spectacle distribution camp was organized by Jai Balaji Group to serve society and help the people appreciate how beautiful this world is. A Mahavir Seva Sadan unit in Kolkata served more than 500 people through our joint efforts. Participants came from villages such as Namo SagarBhanga, Banskopa, Mamc, and also from nearby areas attended the camp on September 19, 2021 (Sunday). Special guests at the event were Mr. Ajoy Kumar (Regional Public Facilities Commissioner), Mr. Subba (WBCS, Executive Magistrate), and Dr. Anuradha Dey (Chief Medical Officer-Eye, Paschim Burdwan). In these hard times, Jai Balaji Group is taking the initiative to encourage others to help society.